Interested in joining the network & Transforming your practice?






Turn your practice into a braces machine

Grow your profit with more high value cases

Focus on the work you love & reduce clinical days

The Founders

Aalok Y Shukla

Lucie Marchelot Shukla

Since we launched I Love Straight Teeth in 2013 we have doubled (grew 30% 2 years in a row) our fully private practice in South West London, a competitive area with no less than 8 other private practices offering cosmetic treatment within 0.5 miles. After offering bespoke marketing services to help other private practices grow and generate 6 figures ROI for 2 years we have decided to combine forces and offer the service to more private practices while reducing individual practice costs with the launch of the I Love Straight Teeth Network. We hope to count you as a member soon.

What Our Research Revealed

What Patients Think




of adults are unhappy with the appearance of their teeth

of UK adults would consider having some form of orthodontic treatment to improve the alignment and appearance of their teeth

end up having orthodontic


source: YouGov’ on behalf of British Orthodontic Society

Our own research uncovered a high demand for a straighter smile from potential patients that wanted to commit however they didn’t want to have 2 years or more of treatment. These people were not actively looking for returns because they did not know there was an answer.

What UK Dentists Offer

Which braces treatments do you currently offer?






Fixed Labial Braces

Spring Aligners

Clear Aligners

Lingual Braces

How much competition is there in your

local area?

How many braces do you start per

month on average?



source: Click Convert Sell Ltd.

Our results showed that most practices were not able to begin many braces a month. Therefore there was an opening for dentists to learn how to communicate with their target patients more persuasively.

Book a FREE Consultation

What Members Get

I Love Straight Teeth It’s ...


prospective patients on database


Listed on the website

Branch locator, contact page, footer, your location as an option for the free guide and test for people to download and take

Own landing page

Your own practice specific landing page with

free guide download

Increase Traffic

Monthly traffic via Facebook &

Google Adwords (all inclusive)

Automation system

Automation system powered by Infusionsoft with all campaigns set up to follow up with prospective patients who opted in for a free guide or took the test, patients who came for consult but did not go ahead, patients who had treatment and could return or refer patients to you (all inclusive)

Printed material

Printed material (sent once a year) which includes: free guide, brochure, referral and review flyers, referral cards, quote sheets, A3 posters. Plus any extra seasonal promotional material


Dedicated email address accessible via google/gmail where you receive all the inquiries

Phone Tracking

2 phone tracking numbers so you know exactly how many leads you receive by phone (1 for the website and 1 specific for the open day)

Open Day

Annual Open Day that includes a landing page, facebook campaign + newspaper ad artwork (typically you can start 10-15 braces on the day)

Blog Posts

Content via the blog. You can contribute to the blog if you want more traffic, you can submit up to 4 blog drafts a month that we then edit, publish on the website and share on the facebook page and boost for your location so you get more potential targeted leads.

Buy an area and receive the Straight Teeth Engine Academy for FREE (worth £3,600)

The course includes all the extra material and templates you need to run the practice smoothly while seeing more patients for braces, perform effective consultations, track progress, incentivise your team, train your team on how to convert prospects, answer the phone etc.


More about the course can be found here:



By application only - Secure your area!


Live Training

Team onboarding manual and Infusionsoft software online live training with certified consultant.

We guarantee at least 15 new cases in the next 12 months if you follow the system and the instructions given to you or

your money back

Who is it for

-Ambitious private practice owners

-With at least 1 qualified dentist in your team has experience in providing adult orthodontics at a high standard

-A forward thinking practice that will be up for implementing all the recommended protocols


Who is it not for

-A practice that has no dentist competent to provide short term and adult orthodontics

-Someone who is not going to implement the full system and use the material as instructed


What we will

need from you

-A motivated individual in your team to be responsible for updating the Infusionsoft software

-Online appointment booking system (type Booking Bug)

-A couple of pictures and info of your team/practice

-Testimonials from patients + Before/After pictures of some cases

All the rest will be done by us, so you can focus on your core business, start more braces and enjoy time outside your practice!

Want to ask any questions?

Contact us on

020 3095 2765


Copyright © 2016 I Love Straight Teeth Network -  The 3 Day Practice - Click Convert Sell Ltd.

All rights reserved.